Wednesday, 6 January 2016

TRANSLATION TOOLS: YouTube Continues to Improve & Delight Users!

YouTube's Translation Tools for Creators Can Impact Marketing Results in a Massive Way!

While it may not be as 'urgent' to translate YouTube videos if it's for personal consumption, this may not be the case if you are running a Business or is Moderating a Google+ Community (or indeed any online community).

YouTube has responded so well to your needs...full marks to their hardworking and brilliant elves for their ingenious solutions! I thought it might be useful to share this with you so you can improve your video marketing to a WIDER GLOBAL AUDIENCE and also your role as a Moderator if you are one on the Google + communities as you are bound to encounter content that is not published in English. The following article gives a great and detailed run-down and tutorial of this development so I will not be rehashing this on the SurgeYourProfits blog:

"YouTube has rolled out a translation tool that allows you to translate your video description and titles, so viewers can search for them using their own language. It has also introduced an option to either crowdsource closed caption translations, or pay for them via the site. That's pretty huge news for creators, brands, and viewers..." by Andy Smith New YouTube Translation Tools Boost International Video Marketing

And here is a Snippet of 'Help from YouTube' - note all the Levels at which you can Translate: 

Add translations for channel, playlists & sections

You can add translations for your channel, playlists and sections. This helps make your videos more accessible to fans outside of your home country so you can build a global audience.

Translate channel & sections (& playlists) link

  1. Go to My Channel.
  2. Next to your channel name, click the pencil icon > Translate channel info.
  3. Click the box under Original language to set the channel’s language.
  4. Under Translate into, select or add the language you want to add your translated channel name to.
  5. Enter the translated channel name and click Save changes.
  6. At the bottom of the screen, you can set the translated titles for your Sections.

Tip: Spend some time, explore this feature on YouTube and discover some solutions for yourself. 

Helpful Links: 

YouTube tools to translate your content
Translate your channel, playlists & videos
Get your YouTube video captions professionally translated into 36 languages

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