Wednesday, 25 June 2014

How to Increase Social Sharing on Twitter

You've heard of cat-nap, well Surgey our mascot cat sometimes engage in cat-mope as well!

What's wrong Surgey?  Here's his recent rant on Twitter:



Sunday, 15 June 2014

CYBER SECURITY: What Alerts to Look For to Save Your Bacon?


With the knowledge that security breaches in previously 'safe' systems have occurred or have been compromised on a very wide scale (crims are rubbing their hands with glee), knowing what to look for in security breaches when it happens to your business is vital to control or even prevent -


Tuesday, 10 June 2014

TIPS on Posting TO & FROM Tumblr

POSTING TO & FROM TUMBLR 

Posting to Tumblr from Yahoo

Posting from Yahoo to Tumblr is a breeze. Open accounts on both if you don't have any. As you may have heard, Tumblr was purchased by Yahoo in May of 2013 hence the sharing bias for T?
  • #1 - Click on the TUMBLR ICON (navy, lower-case T) on the Top LHS of the article and proceed (this is the best method - it's the fastest and easiest):
When you post an article with video from Yahoo this way, it will give you a Thumbnail of that Video on Tumblr without any extra work. 
When you share this Tumblr post on Google+:  your post will appear on your Google+ PROFILE (not Page even if you have chosen to post from a certain Page) - in similar format, ie. big thumbnail + title (with links to your Tumblr post), truncated news and tags (mouseover to view tag-link).

Monday, 9 June 2014

Google vs. Facebook: Who Is Winning The Tech Cold War: INFOGRAPHIC 2009 - 2014





Beginning of Rant (aka Commentary):

Wonder what Google and Facebook have acquired from 2009 - 2014?

View the Summarised Graph below or follow the above link to view the full Infographics.


Source


These acquisitions are obviously strategic regarding the race to gain (commercial) dominance over Internet market share (ie. you and me). Of course it's about selling more ads ... that's what all the social platforms are doing or will do, once they start to monetise their communities. We understand the need to monetise for survival reasons and most people would not have objections provided that membership continues to remain free.

The good thing about establishing a monetising system means that businesses will then have the means to tap some of the traffic on that social platform. The bad news is you, the user, will be subjected to more ads, but provided this is executed as unobtrusively as possible* and if businesses were clever enough to change the strategy** about their ads, it should not affect the community-membership. YouTube seems to be able to strike a good balance when serving ads to viewers by
  • serving less obtrusive ads than some other sites via their *Overlay In-video Ads (the small ad at the bottom of the player that fades to a hint) 
  • or by giving the user control over what they see eg. **TrueView In-stream Ads where you can click away after 5 seconds if you wish. (Here is where smart players can tap what Youtube already does so well. Tip: It's about moving away from the 'dodo format' of yesteryear if you wish to decrease the bounce rate.)

And because many of these sites are gathering so much data about the user you can be sure that the ads served will be very specific and tailored to you, your tastes and habits, etc. (that's the scary thing - that these social sites will know more about you than you yourself or your own Mother!).

I predict that there will come a time in the future when you will not mind these ads so much (because they will be preempting your thoughts and actions) which will become very pervasive by then. Your life will be an open book -  swathed 24/7 in The All-seeing Electronic Cloud from which there is ... NO escape!

Not only is Ares (Mars) watching us mere mortals, so is Zeus, Poseidon and all of Olympus.

(End of Rant).

Tuesday, 3 June 2014

FAST CREATE VIDEOS with YouTube Slideshow Creator Tool

Tutorial: How to FAST & EASY CREATE VIDEOS with YouTube Slideshow Creator

http://www.surgeyourprofits.com/2014/06/fast-create-videos-with-youtube.html 


Writer's Block? Vlogger's Void, Creator's Cramp, Author's Apathy or Poet's Permafrost?

From time to time all content creators experience crawls or drought in their productivity.

What if you could create (video) content easily, repeatedly and fast - in 2 or 3 minutes?
What if you could spin many variations of your original video quickly and consistently?

Do you have photos / images on your hard drive that's gathering dust? Unpolished gems
waiting in the 'wings' to be rediscovered, loved and shared with others - on center stage?

Photos waiting to bask in the sunshine! If you do not have a stash of pics then it's time to
capture great photos of everyday life so you will never be short of content-material again!

Here's what you can do with your photos and images - view the video below to find out:




To view #3 DEMO created go here: http://youtu.be/Uxb45qdzW6M
To view #2 DEMO created go here: http://youtu.be/PvKgi9VT0-A
To view #1 DEMO created go here: http://youtu.be/krV72mrqP5I

Similar Demo, different Audios - these Demos were Generated for the Tutorial above.

TIP:  If you change some of your images and use different audio backgrounds, you could generate a ton of content very quickly using YouTube's slideshow creator tool and tapping into whatever images you have already amassed on Google+, Blogger - for your different social channels. How cool is that? Do ensure that you do not infringe copyright rules when you scrape content and do so sparingly.

You get more kudos (especially from the search engines) if you create YOUR OWN CONTENT and try to keep this as original as you can although you will find that wholesale plagiarism of images and other content are rife on the Net and your content will NOT be exempt from such risk. Do not fret unduly though as it is harder to fool search engines for they are well equipped for the task compared to humans, and will penalise sites where content has been plagiarised, stolen or extensively copied.

The YouTube Slideshow Creator also facilitates more variations to your slideshows via duration, slide and transition effects:
  1. slide duration - fit to music or from one to 10 seconds
  2. slide effect - pan & zoom, or none
  3. transition effect - 14 effects to choose from
  4. 9 audios - pop, rock, rap, etc.(the menu changes each time)
This means that even though you use your original content as a 'mould' your 'spin-offs' can be quite unique if you plan this project thoughtfully and creatively. If you begin with a substantial pool of images (and the 9 audio offers are different each time, for each creation), then the permutations / combinations will result in a large amount of new video variations ie. more new content for your social sites.
All this with 6 quick, easy clicks. Pre-select and upload images to an album on your Google+ profile if you do not have any online images that's accessible. Then point to this album when you create videos with the Youtube SlideShow Creator.

AUDIO TIP: Select appropriate audios for your background because they can make or break your video (depending on your video content, niche, audience, etc. eg. if you are creating a classical ballet slideshow, use classical music for your audio; use poignant music when dealing with sad circumstances eg. loss of a loved one, relationship breakups, unrequited love, etc.).



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