Tuesday, 4 March 2014

YouTube Tutorial: How to Keep Your Subscriber Count Private

How to keep your subscriber count private: http://surgeyourprofits.com

This is a YouTube tutorial on how to adjust your privacy settings for "Subscriber Counts" on your channel.

As you already know Google / YouTube in the last year has been giving us more control over the privacy of our information and this extends to SUBSCRIBER COUNTS on YouTube as well. You can elect to make your subscriber numbers visible to the public or keep this information private to yourself.

It is a very simple procedure to "flick on or off this privacy switch" although not that obvious so I have recorded my steps to make it easier for those who wish to follow suit.  If you remember the old YouTube format, this was not possible but now along with this you have many privacy options, so you can tweak and fine-tune how you share your information in general, to a high degree - how cool is that?  The video below demonstrates how you can easily turn off displaying your Subscriber Counts via the "View Additional Features" route.

Alternatively you can adjust your "Subscriber Counts" setting via the "Video Manager's" route:
  1. Log in
  2. Go via Video Manager, then
  3. Channel Settings, then
  4. Click on Advanced   =>
  5. and continue from here as in the video above (go to "Subscriber Counts")
  6. Remember to Save your changes.
  7. Whether you wish to display your SUBSCRIBER COUNT publicly or not is a matter of choice and depends on your preferences, how industry-sensitive this information is (now you can keep the nosey competition out), how transparent you wish to be, etc.
  8. You can always change your status again as YouTube has made it easy to express your personal preferences anytime. It is wonderful to have so much versatility on such a popular social media platform so take advantage and have fun at uploading your home-grown videos, warts and all - newbie or veteran, it's fine!  No need to wait to 'perfect' your videos (80% 'perfect' at release time is sufficient) ... now is always the best time, if you haven't yet posted any videos to date.

    Remember that if you are creating time-sensitive videos or working with time-sensitive information, getting the balance between state (of perfection) and timeliness (of release) is crucial. A 90% perfect but timely RELEASE gets better (sometimes all the) results compared to a 100% perfect but late release!  A case of the early bird getting the biggest worm. 

    TIP: If it is hot or time-sensitive, roll it out fast. Don't wait till it's tepid and / or stale!

    Note: Transparency - sometimes it is more advantageous to reveal your subscriber count, particularly if you enjoy some sort of celebrity status or have a large following due to the popularity of the content you post. The larger subscriber number also has an 'endorsement' effect on new followers due to the cohort influence. So subscriber count visibility can be good for branding and for overall business (...and all this for free!).  

    A smaller subscriber list does not necessarily indicate a lower quality channel. Sometimes they offer excellent value but have not been promoted or promoted correctly. It's more a case of waiting to be discovered en masse.  If you stumble upon such uncut diamonds on the vast continent that is YouTube, spread the word so we too can discover and enjoy their sparkling content.

    IMO if you've got it, flaunt it!  OR conceal if you wish to throw bloodhounds off the scent?
    If you're not in a competitive niche or any niche at all, then it's no big deal either way. :)

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