Google's New 'Hummingbird' Search Algorithm: Read About The Experts' View

The above is an embedded post from Google+.

27 Sep 2013

Google's New Hummingbird Search Algorithm:

"What is Hummingbird? How big a change is it?" Andrew Girdwood, Media Innovations Director, LBi:  "Hummingbird isn’t an algorithm update. It’s a NEW algorithm and that’s incredible. It’s incredible because it’s a huge change and no one noticed."!!  

 "Hummingbird is an evolution of Google caffeine, which rolled out in 2010 and was focused primarily at finding fresher results. Like a hummingbird, the new algorithm is intended to be 'precise and fast'." Joe Friedlein, Browser Media

" ’how do I install blue widgets in my house’? - With Hummingbird, Google will be placing greater emphasis on the other words in the search query such as ‘’how do I’’ and ‘’my house’’ ." Jimmy McCann, Head of SEO at Search Laboratory

Did you notice this change? Totally NEW Algorithm!! - that's massive!!

Has your page rank been affected by Hummingbird?

Some of us have been affected while others have not (or not yet?!!)

Brief observation: What about you as a user - have you noticed how your search queries have changed? Are there more "how to' and "what is / are" type queries?  I noticed we are doing this more - once upon a time we would use "Ask Jeeves" but these days more and more, Google is the go-to for all sorts of search queries.

You may also be interested in the article below regarding the Keyword Tool.

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24 Sep 2013

Google's Keyword Tool:

Google's keyword data apocalypse: the experts' view:

"Yesterday it emerged that Google is planning to encrypt even more organic search queries, thus removing even more search keyword data from sites. 

"The already tricky task of measuring natural search data has been made even harder by this latest move."

"What does the removal of (most of the) remaining keyword data mean for search marketers?" Rishi Lakhani, Search Strategist, explains.

According to Google (via Danny Sullivan at Search Engine Land):

"We want to provide SSL protection to as many users as we can, in as many regions as we can — we added non-signed-in Chrome omnibox searches earlier this year, and more recently other users who aren’t signed in.

"We’re going to continue expanding our use of SSL in our services because we believe it’s a good thing for users…. The motivation here is not to drive the ads side — it’s for our search users."

The consensus seems to be that this is not going to affect SEO professionals who are 'resilient' much .... that little players might struggle more while bigger players will have more resources to deal with this. Read on for the full details.

The Chinese 'Crisis': This encryption of even more organic search queries could be seen as a 'negative' event in SEO history but then again this could be an opportunity for those creative souls  to develop a "solution", then dominate the market and succeed (and profit) wildy? The race is on! And how will Bing and Yahoo respond?  It will sort out the wheat from the chaff, not just with web-owners but with professional SEO players as well because of this "not provided" challenge (no transparency regarding referring traffic keywords that in the past was freely given with organic searches).

What is the Chinese 'Crisis'?

When written in Chinese, the word 'crisis' is composed of two characters. One represents 'danger' and the other represents 'opportunity'. John F. Kennedy

Screenshots of what you will find in lieu of the once famous 'External Keyword Tool"- search results for KW Tool and the look of the new, Keyword Planner:

Here are the first page results as on 9-oct-2013 (#6, #8, #9 - alternatives to the ex KW-Tool?):

About 57,400,000 results (0.28 seconds) 

Search Results

1. 
   

   Google Adwords Keyword Tool

   https://adwords.google.com/o/.../Explorer?__c...u...KEYWORD...‎

   A description for this result is not available because of this site's robots.txt – learn more.
2. 
   

   Keyword Planner has replaced Keyword Tool ... - Google Help

   https://support.google.com/adwords/answer/3141229?hl=en‎

   With Keyword Planner, we've combined the functionality of Keyword Tool and Traffic.
3. 
   

   Google Keyword Tool

   www.googlekeywordtool.com/‎

   Newest Google Keyword Tool with Webmaster Help and Google Tool Chart. Easy remember URL. Helpful free Webmaster resource and tool box.
4. 
   

   Google AdWords – Online advertising by Google

   adwords.google.com/‎

   Advertise with Google AdWords ads next to Google search results to boost website traffic and sales. With Google AdWords pay-per-click (PPC) keyword ...
5. 
   

   Google Keyword Tool Is Officially Dead, Keyword Planner Gets ...

   

   searchengineland.com/google-keyword-tool-is-officially-dead-r...‎

   by Ginny Marvin - in 161 Google+ circles

   Aug 28, 2013 - Lukewarm may be overstating it. If Twitter sentiment is any gauge, the SEM world has not exactly embraced Google's new Keyword Planner, ...
6. 
   

   Google Keyword Tool - Try Our Tools for Google Keywords Free ...

   

   www.wordstream.com/keyword-tool-google‎

   by Larry Kim - in 3,154 Google+ circles

   Google's Keyword Tool omits many of the Web's best keywords. Learn how WordStream beats Google's Keyword Tool with continuous research and discovery.
7. 
   

   Google Keyword Planner and Keyword Research Tools - Moz

   

   moz.com/blog/keyword-volume-tools‎

   by Ruth Burr - in 1,677 Google+ circles

   Sep 10, 2013 - With Google's recent announcement that their ​free Keyword Tool has gone away, replaced with their integrated PPC tool the Keyword ...
8. 
   

   Google's Keyword Research Tool: Top 3 Alternatives | Social Media ...

   socialmediatoday.com/.../google-s-keyword-research-tool-top-3-alternati...‎

   Aug 20, 2013 - I'll show you some viable free alternatives to our beloved Google Adwords Keyword Tool, along with pros and cons of each.
9. 
   

   8 Alternatives to Google Keyword Tool - Duct Tape Marketing

   

   www.ducttapemarketing.com › Blog home › Web Marketing‎

   by John Jantsch - in 28,270 Google+ circles

   Sep 13, 2013 - While I found that Google Keyword Tool was sufficient for most basic research it no longer serves that need very well.
10. 
    

    Google Keyword Data Goes Missing Again, This Time From ...

    

    searchenginewatch.com/.../Google-Keyword-Data-Goes-Missing...‎

    by Thom Craver - in 492 Google+ circles

    Sep 30, 2013 - Google Webmaster Tools is missing keywords data. It appears as though search query data from the Search Traffic section hasn't been ...
    
    
    
    Further Reading:
    
    Time to say a last goodbye to organic keyword data? 24 Sep 2013
    
    10 Ways Google's Hummingbird Will Shape Future SEO and Content Marketing Very good article.
    
    
    

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