Wednesday, 14 August 2013

Now that You've Used the New GMAIL - a "New Gmail" REVIEW

 So how did you find the new Gmail?

Despite the fears of many Internet Marketers and Marketing Sites my personal experience has been a positive one. For a start there has hardly been any email newsletters drifting into the 'wrong' column ie. 'Promotions' as a result of the new Gmail format!

And it was good to see that Gmail classified most of the social media notifications accurately. This new feature seems to be a bonus rather than a pain, It saves time and results in a tidier and more organised inbox. The cherry on top was the fact that the whole process is automated and managed by really sharp Gmailer Elves!

You can always "star" the emails that you wish to keep if you find mail that is not in the correct column (as per your 'quirky' classification :) - the Gmailer Elf is actually more logical and efficient than many of us!):
  • and then drag and drop the emails to the correct column, 
  • or tick the square box on your Left to select an email, and then Right click/ Move to Tabs/ Select Tab - to move to the Tab of your choice which are by default: 'Primary', 'Social' or 'Promotions'.
  • You can add more tabs to these three, eg. 'Updates' and 'Forums'.
  • Run your mouse over each tab (in 'Settings' View) to see what kind of emails each Inbox Tab will contain.
  • You can find 'Settings' on the top RHS denoted by a 'cog' icon. Click on its drop-down menu and select "Configure Inbox" then run your cursor over the  options available. 
  • If you prefer the old format where all your emails are in one place simply untick everything except 'Primary', which is the default setting and cannot be tampered with for obvious reasons.
  • Star the ones you wish to keep and move them to the Primary column if these emails have ended up elsewhere. After a short while Gandelf will cotton on pretty quickly and preempt you to it - it's like having a smart, digital PA around.
  • Once you've house-trained Gandelf your Inbox will run pretty smoothly - and on autopilot!

In hindsight this was really a logical step forward since G+ took off. Just take a look at the amount of G+ notifications that have flooded your inbox prior to the rollout of the New Gmail and you know that something's got to be done before this deluge swamps users. (You can turn off notifications or receive less but you might also be one of those who prefer to collect all these in one mailbox where you can quickly scan to find the ones that really interest you). Good on Gmail for having the foresight and the resources to tackle a 'problem' that they and the rest of social media have contributed to.

In my view it's a case of evolving to meet new challenges when a need becomes apparent to keep a service user-friendly. There's some speculation that the move is designed to pave the way for more ads to be served but a free service has to fund itself somehow and so far the ads have been unobtrusive and within reason, unlike some other services where the ads are so huge and persistently and annoyingly in your face that they actually drive users away - pronto!


Following this post there were two sponsored ads the next day which appeared in the 'Promotions' tab. This made it easy to find and delete as well. If you are worried that your newsletters will end up this way here are ...

Several measures you could try to ensure your mail is filed under the right category:
  1. Address your reader by name, at least by their first name - this will help to personalise your mail and also signal to Gandelf that it is not a 'promotion',
  2. Avoid advertising-type of titles or titles which suggest that the content will be promotional.
  3. Educate your readers to look for your newsletters and to fish them out of 'Promotions',
  4. Advise them to change back to their no-tab inbox (the one-column format prior to the changes),
  5. Deliver high quality content so that your readers will look out for and prevent your mail from going into the 'promotions' category or from being binned (this would the best bet for a newsletter's 'survival' - in any circumstance. Have you ever noticed yourself looking for an update or news that you've come to anticipate because they've provided consistent value over time?).
  6. Or do all or most of the above - even just tackling the measures under your control will increase the 'survival' rate of your newsletter (and your business).
  7. Yet again the focus is on quality content.  It's hard to err in whatever you do, if you bring to your business a needle-sharp, customer-centric focus, that promises to be stickier than superglue. That builds trust and a faithful following, who won't mind when you do send them (some) promotional stuff. Just don't blitz them with ads ... day and night!
  8. Btw don't forget images when you review your content - attractive images attract more readers and ultimately the increase in traffic will lead to greater conversions.  Just ensure they are relevant. If not, omit because it's better than confusing your readers. While you may not necessarily wish to include many or large images in your newsletter (where less is more), the right image in the right context, can play a role in pulling more readers to your blog or webs. Images definitely have a useful role on your webs - this is especially true for some types of niches more so than others which means one can capitalise, albeit carefully, on this fact.


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