Wednesday, 28 August 2013

"What the Plus! Google+ for the Rest of Us": By Guy Kawasaki (Must-Read)





Book Description
:

"Publication Date: August 21, 2012 | ISBN-10: 0071810102 | ISBN-13: 978-0071810104 | Edition: 1

Learn how to master Google+—the world's fastest-growing social-media service

Attract followers. Engage enchanting people. Promote your brand.

The former Chief Evangelist for Apple knows a superior product when he sees one, and he sees one in Google+. Hands down. In What the Plus!, Guy Kawasaki explains how to get started, create an enchanting profile, optimize for social searches, share posts and photos, conduct hangouts, and gain followers."

“We didn’t expect over 100 million people to join Google+ so quickly. If we had, we might have written a tutorial like this one. Lucky for us, Guy has written this wonderful introduction to Google+. Highly recommended!” —Vic Gundotra, Senior Vice President, Social, Google

“What the Plus! is the G+ motherlode! Guy’s book will make you fall madly in love with Google+ and never look back!” —Mari Smith, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour a Day

“People ask me why I like Google+ better. I struggle to find the words, but Guy Kawasaki not only figured it out but shows you how to get the most out of this new social network.” —Robert Scoble, Rackspace Videoblogger

“Brimming with tips for optimizing the Google+ experience, the author explains how to get started, find people, search by interests, manage circles (segmented relationships with family, colleagues, etc.) and streams (the flow of posts that you see), and hang out in groups for classes, press conferences, and other purposes.”  —Kirkus Reviews

PACKED WITH SCREENSHOTS THAT TAKE YOU STEP BY STEP THROUGH THE GOOGLE+ EXPERIENCE

If you have been following the author on Google+ you will notice that his posts are indeed engaging and interesting. There is an art to engaging with your followers and it's obvious that he's got a handle on it which we can all learn from.  More about the author - you can view his Amazon page here.

Wednesday, 21 August 2013

Tutorial: How To Turn OFF Pinterest Group Board EMAIL Notifications





Are you deluged by email notifications from Pinterest since you joined their Group Boards? You can turn off these notifications but this is not that obvious so here is the tutorial.

Note that there is only one button for both functions, like a two-way switch! When it is off, the button is grey, when on it is red - this could be a little counter-intuitive for some people, hence the (short) video.

Enjoy and share if you find it useful > http://youtu.be/QGQO8RwKm8Y
It's easy to do since YouTube increased its sharing options recently so make the most of it. 

http://surgeyourprofits.blogspot.com/2013/08/tutorial-how-to-turn-off-pinterest.html



Monday, 19 August 2013

Does Anyone Know How to Stop a Thief Who Has stolen a WHOLE BLOG and reposted on BLOGGER?

Hi Guys

Does anyone have ideas on how to stop someone who has stolen a WHOLE BLOG from the ORIGINAL AUTHOR?

And then posted the WHOLE BLOG onto BLOGGER.COM?
And mimicked one's blog title as well (by reversing parts of the title?)

I would be very interested to know what kind of measures one can take to stop that person?

Please contact us here. Thanks for your help.


Wednesday, 14 August 2013

Now that You've Used the New GMAIL - a "New Gmail" REVIEW

 So how did you find the new Gmail?

http://surgeyourprofits.blogspot.com


Despite the fears of many Internet Marketers and Marketing Sites my personal experience has been a positive one. For a start there has hardly been any email newsletters drifting into the 'wrong' column ie. 'Promotions' as a result of the new Gmail format!

And it was good to see that Gmail classified most of the social media notifications accurately. This new feature seems to be a bonus rather than a pain, It saves time and results in a tidier and more organised inbox. The cherry on top was the fact that the whole process is automated and managed by really sharp Gmailer Elves!

You can always "star" the emails that you wish to keep if you find mail that is not in the correct column (as per your 'quirky' classification :) - the Gmailer Elf is actually more logical and efficient than many of us!):
  • and then drag and drop the emails to the correct column, 
  • or tick the square box on your Left to select an email, and then Right click/ Move to Tabs/ Select Tab - to move to the Tab of your choice which are by default: 'Primary', 'Social' or 'Promotions'.
  • You can add more tabs to these three, eg. 'Updates' and 'Forums'.
  • Run your mouse over each tab (in 'Settings' View) to see what kind of emails each Inbox Tab will contain.
  • You can find 'Settings' on the top RHS denoted by a 'cog' icon. Click on its drop-down menu and select "Configure Inbox" then run your cursor over the  options available. 
  • If you prefer the old format where all your emails are in one place simply untick everything except 'Primary', which is the default setting and cannot be tampered with for obvious reasons.
  • Star the ones you wish to keep and move them to the Primary column if these emails have ended up elsewhere. After a short while Gandelf will cotton on pretty quickly and preempt you to it - it's like having a smart, digital PA around.
  • Once you've house-trained Gandelf your Inbox will run pretty smoothly - and on autopilot!

In hindsight this was really a logical step forward since G+ took off. Just take a look at the amount of G+ notifications that have flooded your inbox prior to the rollout of the New Gmail and you know that something's got to be done before this deluge swamps users. (You can turn off notifications or receive less but you might also be one of those who prefer to collect all these in one mailbox where you can quickly scan to find the ones that really interest you). Good on Gmail for having the foresight and the resources to tackle a 'problem' that they and the rest of social media have contributed to.

In my view it's a case of evolving to meet new challenges when a need becomes apparent to keep a service user-friendly. There's some speculation that the move is designed to pave the way for more ads to be served but a free service has to fund itself somehow and so far the ads have been unobtrusive and within reason, unlike some other services where the ads are so huge and persistently and annoyingly in your face that they actually drive users away - pronto!





POST NOTE:

Following this post there were two sponsored ads the next day which appeared in the 'Promotions' tab. This made it easy to find and delete as well. If you are worried that your newsletters will end up this way here are ...

Several measures you could try to ensure your mail is filed under the right category:
  1. Address your reader by name, at least by their first name - this will help to personalise your mail and also signal to Gandelf that it is not a 'promotion',
  2. Avoid advertising-type of titles or titles which suggest that the content will be promotional.
  3. Educate your readers to look for your newsletters and to fish them out of 'Promotions',
  4. Advise them to change back to their no-tab inbox (the one-column format prior to the changes),
  5. Deliver high quality content so that your readers will look out for and prevent your mail from going into the 'promotions' category or from being binned (this would the best bet for a newsletter's 'survival' - in any circumstance. Have you ever noticed yourself looking for an update or news that you've come to anticipate because they've provided consistent value over time?).
  6. Or do all or most of the above - even just tackling the measures under your control will increase the 'survival' rate of your newsletter (and your business).
  7. Yet again the focus is on quality content.  It's hard to err in whatever you do, if you bring to your business a needle-sharp, customer-centric focus, that promises to be stickier than superglue. That builds trust and a faithful following, who won't mind when you do send them (some) promotional stuff. Just don't blitz them with ads ... day and night!
  8. Btw don't forget images when you review your content - attractive images attract more readers and ultimately the increase in traffic will lead to greater conversions.  Just ensure they are relevant. If not, omit because it's better than confusing your readers. While you may not necessarily wish to include many or large images in your newsletter (where less is more), the right image in the right context, can play a role in pulling more readers to your blog or webs. Images definitely have a useful role on your webs - this is especially true for some types of niches more so than others which means one can capitalise, albeit carefully, on this fact.

......................................

SEO, Social Media Resources to Make Your Life Easier & More Profitable:

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Tuesday, 13 August 2013

How to Add Sections and MORE CONTENT to Your YouTube Home Page:

I released this video in April and found it was quite useful for many people on Youtube so here it is as well so more people can find it too. 

Note: this is one way that you can recycle your content. When you have invested time and effort into producing content make sure you maximise your return on ALL your content (past and present) by posting it ... everywhere! Go through all your past content and check to see if you have utilised and maximised their exposure. It's your (original and unique) content and that's what search engines love.  So go ahead, claim authorship and get credit for your original and unique content. Don't let it go to seed!

Even if it does not become viral your video content has a better stab at longevity than posts you make on other social media feeds. On the whole many videos on Youtube seem to have a longer shelf life.  So recycle and post away!  Personally I find that posting videos on Youtube is good value for your time and effort because they enjoy a longer shelf life and wider distribution than other social alternatives. It gives a better ROI of your time and effort.  Note that your ROI will depend on what your criteria is - success can be eg. the number of views/ hits, opt-ins, leads, pre-sales, enquiries, etc. and not necessarily outright 'sales' per se.

How to Add more Sections and Content to Your Youtube Home Page


The "ADD SECTION" on your Home Page is a very versatile feature of the 'New' Youtube One Channel's latest format.

You can now add all kinds of content to your Home Page based on many criteria - from 'likes', 'most popular, 'recent posts', 'recent archives', tags (you could create any kind of tags - the sky's the limit).

Creating a Section is similar to creating previous playlists except now you have much more choice as to how you are going to organise your (video) content for each section.  You can create a section: 
  • consisting of one or several playlists, or
  • consisting of one only or more videos (select your videos via their url) or
  • a collection of videos, based on their common tags, etc. or
  • if you are savvy in organising your tags you can 'section' a particular video many times over based on different tags, thereby gaining more exposure for that video or playlist. Try it and test!
  • or create a Section then give it a great (your desired keyword) TITLE.
Tags are useful to quickly identify categories of videos so tag away for easy access and to be found. When people find one video all the ones tagged identically will also be found if you SECTION these videos together under 'One Roof'.

Good for SEO?

Probably - the TAG description appears at the TOP of the playlist as your Section's TITLE!
Search engines can hardly miss this keyword beacon. Youtube as you know is a search engine and the third largest search engine to date...and getting bigger!

So go ahead and spend some time planning your new sections and the kind of keywords you would like to use for them.  Here's to more easy, free traffic!



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