Friday, 31 August 2012

Twitter Boosts Advertising Features With “Interest Targeting”

Twitter Boosts Advertising Features With “Interest Targeting”

By Michelle Hammond
Friday, 31 August 2012

Target Your Marketing With TWITTER:
Twitter is now allowing businesses to target users based on interests, releasing guidelines on how small businesses can better utilise their Promoted Tweets and Promoted Accounts campaigns.

The new feature, dubbed “interest targeting”, is designed to help businesses connect with more users and deliver tailored messages to people who are more likely to engage with their tweets.

According to Kevin Weil, director of product management at Twitter, there are two “flavours” of interest targeting.

“For broader reach, you can target more than 350 interest categories, ranging from education to home and garden to investing to soccer,” Weil wrote in Twitter’s advertising blog.

“If you were promoting a new animated film about dogs, you could select animation (under movies and television), cartoons (under hobbies and interests), and dogs (under pets).”

Weil said if you want to target a more precise set of users, you can create customer segments by specifying certain usernames that are relevant to your product, event or initiative.

“This new feature will help you reach beyond your followers and users with similar interests, and target the most relevant audience for your campaign,” he said.

According to Weil, Twitter has been testing interest targeting with a select group of beta advertisers, many of whom “have seen significantly increased audience reach”.

“Others have creatively defined custom audiences to reach a very specific set of users… We’re excited to make interest targeting available today to all of our advertising partners,” he said.

In a how-to video specifically for small businesses, Twitter explains the concept of Promoted Accounts and Promoted Tweets.

“With Promoted Accounts, Twitter looks at your current followers and then searches for people with similar interests,” it said.

“When it finds a match, Twitter recommends you in the ‘Who to follow’ section. You’ll gain new followers who can spread the word about your business.”

“With Promoted Tweets, Twitter constantly monitors your engagement and automatically promotes your best tweets.”

“That’s why Promoted Tweets and Accounts aren’t like traditional ads. You don’t write anything new. Twitter simply puts your best tweets in front of more of the right people at the right time.”

According to Twitter, you only have to pay when someone follows your account or engages with your Promoted Tweet.

“You determine the limit of how much you want to spend per day and how much you want to spend per new follower or engagement,” it said.

“You can also decide geographically where you want your content to be promoted.”

“You’ll be promoted both on the web and on mobile, so you can even reach potential customers on the go.”

Sunday, 26 August 2012

21 Ways to Attract Customers With Magnetic Content

21 Ways to Attract Customers With Magnetic Content
Yet Another Excellent, Concise Guide to Creating Quality Content that Pulls Customers In.

Friday, 24 August 2012

21 Pointers to Sharpen Your Website

This Guide Presents a Series of Concise, Succinct TIPS 
- To help You Develop a Highly Effective Website. 

21 Pointers to Sharpen Your Website from Barry Feldman

You've attracted and enticed visitors to your Website, now how do you keep them there?
And returning? And sharing?

Did you know? Slideshare is a wonderful sharing site with a large, business community and
especially useful for content marketing? Unless you do not wish your content to go viral! Upload your slides for free (videos are not so).  The content you upload has to be 100% owned by you.


Wednesday, 22 August 2012

The Penguin Has Landed!!

The Penguin Has Landed! So You've Dodged his 
First Bullet? What Now??

If you have watched your online business and income decimated in the last year
please watch this video to see how you can avert another disaster and
survive Google's Penguin updates from now on.

Don't miss this highly informative Video!

A Batman Special Edition 
Brought to You from GotThem City!

Alien Avian Defender Series One

You still need to do this - don't throw the baby out with the bathwater just because ...  Click Here!

Flightless Avian Defender Series Two

Why depend solely on SEO when, like Those 5000+ who already Know and are Tapping this Resource, you can Easily obtain Targeted Quality Leads, Traffic and SALES? Find Out How!  Don't put all your eggs in one basket ... cover your Achilles Heel!  Build a Massive Network of High Quality Leads, attract Massive Traffic and more ... use an Alternative Strategy even as you work on recovering from Penguin to improve your rankings (or preventing your demise if you are next on the HIT List) - because - this Penguin ain't over yet! Click Here!

What about this? The Path less travelled by Others ... also means less Competition: Click Here!
Remember, it's a multichannel mix that will save your bacon even if one of your eggs gets scrambled by a Pterodactyl! It can be unbelievably profitable as experts will vouch, and many are unaware of just how effective and economical this can be in driving highly targeted traffic to your offers: Get winning strategies here.

Get all your Ducks (aka plans) - A, B, C, etc. - in place so you can sleep better every night secure in the knowledge that your multiple, traffic (and income) sources are relatively safe ... regardless of which Avian species is out there!! (Better still follow the Albatross to a safe harbour ... )

Tuesday, 14 August 2012

Hootsuite Goes to Indonesia

Hootsuite Goes To Indonesia - Watch these Rising Stars!

Are you using Hootsuite yet? International Domination in progress!!
Where is your business going??

Sunday, 12 August 2012

5 Must-Have Tools For a Website

Five Must-Have Tools For Your Website

  • Site Search Box:
    Even a small site would benefit from having a search box especially if you do not have the other tools listed below. This helps users to find what they are looking for quickly. It can be frustrating especially on a large site if (paying) users cannot find what they are looking for on your site, especially if it is about how-to tutorials. You can install a Google search box for free if you do not have technical IT staff / webmaster to code your own (and additionally earn money from their Adsense for search Ads that they display).

  • Sitemap:
    If a user cannot find the information they are looking for or gets disoriented on your site a sitemap is helpful to re-orientate them to your site's navigation, and also to allow them to search for blocks of information (according to how you have organised such information). The search box would complement this in that it allows very specific searches based on user keywords, as well as related keywords.

  • FAQs:
    Having a FAQ section is handy for you if many of your users' questions and queries are repetitive ones so you do not have to reply to every question posted by them as a group. However if your FAQ is not comprehensive it is advisable to have a contact form so they can notify you of their individual and specific or new problems. 

  • Contact Form:
    Many sites do not have this at all. Why make it difficult for users to contact you? Your FAQ may not cover all queries or new ones. So many large sites do not have this facility - it's as if they are afraid of public contact, or perhaps of overloading their IT support staff? Many users when they are frustrated will just up and leave, and only a small percentage will make the effort to contact you. Take it a s a positive sign when visitors (and especially paying users) make contact with you.

    Many businesses pay a fortune for surveys that gather data about their product/ users so that they may better service their customers or prior to a new product launch. A contact form generates so much information and all without you having to do anything ... if you encourage your members or visitors not to go away silently when they have finished visiting your site.  "Tell us how we can improve" or "How we're doing" if you are having ongoing site-updates, is a message you can flash to your visitors and encourage interaction and feedback...all for the better and without costing you a cent.

  • How-To Tutorials:
    If you have a site offering the use of your product or service, eg. hosting it is imperative to have these tutorials, in several formats including video tutorials to cater for different learning styles. Show and tell people how to use your site, product/s and/or service. Don't forget to include pdf transcripts of your videos or written instructions for those without broadband or for those who prefer this learning style. Many people also prefer to print so a print-friendly version of tutorials is another way to add value to your site (it is also a fact that since the move to digital files, sales of printing resources - paper, printers, cartridges - have actually increased; so much for the 'save the trees' rationale).

  •  Forum ('Optional'):
    If you don't provide your own forum, some of your users will try other external forums to address basic issues with your site eg. How to install Wordpress in their hosting account. This will not earn you kudos from other members of this external forum about your brand and worse they may even suggest that your paid member leave you for better pastures! Hosting your own forum provides more content and stickability and another level of service to your paid members. You do not have to offer access to free members and limiting access to paying Premium Members will in fact raise the perceived value of your brand as well as provide a better RANGE of services to them. 

When you have recurring, paying customers it's unwise to disappoint, frustrate and lose them because your site is unhelpful, when the solution to this can be so easily remedied. On the contrary be grateful you have customers and keep them loyal by bestowing them with unbeatable service and products. Don't take your customers for granted.

In these highly competitive times, when there are a gazillion choices on the Net with many free and next-to-free offers, this is your one and only chance to 'walk the talk' and offer that USP - Unique Selling Point - which is service - especially if you have reached your discounting limit, as a business.

And in fact, price point is not the main factor in determining customer loyalty - it is actually service (or a lack of). If you are serious about making profits it is your job not only to acquire new customers but to keep old ones happy. As it costs more to acquire new ones it makes even more sense to do all you can to retain existing customers. When customers leave, they never come back.

And when customers have paid for high ticket items, it's especially advisable to go that extra, not ten, but 1000 miles ... for them, let alone what you have promised before they purchased! a point that even some high profile marketers seemed to have missed.

Tuesday, 7 August 2012

Internet - Get some fresh content on your website

Internet - Get some fresh content on your website

Today I am sitting down to write a new blog post for the Taskmaster Enterprises website.

It’s something I do every week to ensure that there is a reason for our customers to keep visiting the site (we tweet my latest post out, of course) and that there is fresh content for users who might visit the site for the first time.

There’s nothing worse than going to a store and seeing posters for last year’s products on the wall. In the same way, nothing says you are behind the times more than a website with no fresh content.

When was the last time your website had some new content added? If you’re not really sure, get onto it. Some ideas include:
  • A blog post.
  • Information about a new product or service.
  • A widget with Twitter posts from you and your team.
  • Customer testimonials.
  • Updated price lists.
When you post fresh content, make sure it’s got a date. The shows to users that it is new and it also puts the pressure on you to keep your updates regular.

Get it done – today!

Sunday, 5 August 2012

Google – Acquires NZ Social Media Start-up Wildfire For $US250m: Sell A Business

Google – Acquires NZ Social Media Start-up Wildfire For $US250m: Sell A Business

Google gobbles up NZ social media start-up Wildfire

By Michelle Hammond
Google has acquired New Zealand-founded social media start-up Wildfire for a reported $US250 million, with the start-up expected to help Google expand further into social media.

Wildfire is the brainchild of Victoria Ransom and Alain Chuard, who developed the first Wildfire technology in 2008 as owners of a New Zealand-based adventure travel company.

Whenever they wanted to give away a free trip via a promotion on Facebook, they were required to create an application. This prompted them to develop new software.

What was intended to be a weeklong side project quickly turned into a venture of its own, and the first Wildfire product – Promotion Builder – was born.

Four years later, Wildfire generates social media marketing for more than 16,000 businesses, including 30 of the top 50 global brands.

Earlier this year, it became the first social media marketing company to have a software platform that integrates directly with Facebook, Twitter, YouTube and LinkedIn.

In the last two-and-a-half years, the company has grown from five employees to almost 400.

It’s no surprise then that Wildfire caught the attention of Google, which has snapped up the start-up for $US250 million ($238 million), according to All Things Digital.

Ransom and Chuard expressed their excitement over the deal in a company blog, describing Google as the “perfect home” for Wildfire.

“Joining with Google will make it easier for us to realise our vision of changing the way the world markets,” they said.

“We believe that over time the combination of Wildfire and Google can lead to a better platform for managing all digital media marketing.”

“For now, we remain focused on helping brands run and measure their social engagement and ad campaigns across the entire web and across all social services.”

“To this end, Wildfire will operate as usual, and there will be no changes to our service and support for our customers.”

According to Jason Miller, Google’s product development manager, Google was impressed with what Wildfire has achieved in four years.

“They and their team have built a service that helps businesses like Virgin, Cirque du Soleil, Gilt Group and Spotify manage their social efforts across numerous social websites,” Miller wrote in a company blog.

“It’s a platform for brands to manage their pages, apps, tweets, videos, sponsorships, ads, promotions and more, all in one place.”

“People today can make their voices heard in ways that were previously impossible, and Wildfire helps businesses uphold their end of the conversation (or spark a new one).”

Miller said Google understands businesses want to manage and measure these efforts in an integrated way, which is why it has been working towards this goal for “some time”.

“With Wildfire, we’re looking forward to creating new opportunities for our clients to engage with people across all social services,” he said.

Is Your Account or Computer Compromised?

Excerpt 4 Aug 2012: "If You See This Google Warning, Act Fast: Big Brother is Watching.."   

Do you know if your Account or Computer is being Compromised? If you see a warning at the top of your Gmail inbox, Google home page, or Chrome browser, stating: ...  do you know what to do?


"Google Also in the Privacy News

Beginning the first week of June, Google will warn you every time it picks up activity on your computer account that looks suspiciously like someone trying to monitor your computer activities. Google won't say how it figured out that state-sponsored attackers may be attempting to compromise your account or computer. But it's promised to let you know if it thinks Big Brother is tuned in to what you're doing.
As recently reported on the New York Times' blog6, the warning will pop up at the top of your Gmail inbox, Google home page, or Chrome browser, stating:
 "Warning: We believe state-sponsored attackers may be attempting to compromise your account or computer."
According to a Google blog post by Eric Grosse, VP of Security Engineering at Google7:
"If you see this warning it does not necessarily mean that your account has been hijacked. It just means that we believe you may be a target, of phishing or malware for example, and that you should take immediate steps to secure your account.
Here are some things you should do immediately: create a unique password that has a good mix of capital and lowercase letters, as well punctuation marks and numbers; enable 2-step verification as additional security; and update your browser, operating system, plugins, and document editors.
Attackers often send links to fake sign-in pages to try to steal your password, so be careful about where you sign in to Google and look for        -      in your browser bar.
These warnings are not being shown because Google's internal systems have been compromised or because of a particular attack." "

Original: Go here to read more

Postnote: GMAIL:
It's best not to ignore the warning sign when it appears in your Gmail account. Follow the prompts and stay safe. And try out that 2-step verification - you'll have peace of mind. (This is a forgiving system as they will use other retrieval means should you not have your phone on you or if there is no telco network coverage. The same cannot be said of eg. FB where in most cases it will spell the loss of that FB account, often permanently. You will NOT be emailed even if you have registered several alternate, recovery emails with them!) - Simon

BTW, you will love Gmail's CONTACT system because adding new contacts is a one-click breeze where you do not have to exit your current screen. Further, two clicks is all that is needed to add contacts to a GROUP. It is also just as easy to create groups without leaving your Inbox ... and to HANGOUT with your groups!  Good job when it comes to versatility and ease of connecting with your list straight from the Inbox. (In this instance it is now a better feature than that found in eg. Yahoo, sadly to say, since they 'improved' their site).

What is your experience with your email provider?

Related Posts Plugin for WordPress, Blogger...