The 6 Types Of Social Media Users

At this point, no single customer engagement channel can deliver marketers a complete picture of consumer behavior.

Google knows what you’re interested in, but not what you’ve done. Facebook knows who your friends are, but not what you buy. Pinterest knows what you share, but not how you act on it. Foursquare knows where you are, but not what you like. You get the idea.

Social media measurement is critical to success, but brands have been unable to get their arms around what it is and what it means.

6 Steps To Your Social Media Routine

6 Steps To Your Social Media Routine


It's no secret that social media is a great way to help build brand awareness for your small business and help connect with new and current customers. Small business social media can have a great return on investment but doesn't need to be complicated or difficult to take action on. Once you get your social media profiles set up, all you need is a simple strategy of actionable items to run through and you can handle your social media marketing in less than an hour a day.

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