Wednesday, 6 January 2016

TRANSLATION TOOLS: YouTube Continues to Improve & Delight Users!

YouTube's Translation Tools for Creators Can Impact Marketing Results in a Massive Way!

While it may not be as 'urgent' to translate YouTube videos if it's for personal consumption, this may not be the case if you are running a Business or is Moderating a Google+ Community (or indeed any online community).

YouTube has responded so well to your needs...full marks to their hardworking and brilliant elves for their ingenious solutions! I thought it might be useful to share this with you so you can improve your video marketing to a WIDER GLOBAL AUDIENCE and also your role as a Moderator if you are one on the Google + communities as you are bound to encounter content that is not published in English. The following article gives a great and detailed run-down and tutorial of this development so I will not be rehashing this on the SurgeYourProfits blog:

"YouTube has rolled out a translation tool that allows you to translate your video description and titles, so viewers can search for them using their own language. It has also introduced an option to either crowdsource closed caption translations, or pay for them via the site. That's pretty huge news for creators, brands, and viewers..." by Andy Smith New YouTube Translation Tools Boost International Video Marketing


And here is a Snippet of 'Help from YouTube' - note all the Levels at which you can Translate: 

Add translations for channel, playlists & sections

You can add translations for your channel, playlists and sections. This helps make your videos more accessible to fans outside of your home country so you can build a global audience.

Translate channel & sections (& playlists) link

  1. Go to My Channel.
  2. Next to your channel name, click the pencil icon > Translate channel info.
  3. Click the box under Original language to set the channel’s language.
  4. Under Translate into, select or add the language you want to add your translated channel name to.
  5. Enter the translated channel name and click Save changes.
  6. At the bottom of the screen, you can set the translated titles for your Sections.

Tip: Spend some time, explore this feature on YouTube and discover some solutions for yourself. 


Helpful Links: 

YouTube tools to translate your content
Translate your channel, playlists & videos
Get your YouTube video captions professionally translated into 36 languages



Sunday, 3 January 2016

GOOGLE+ TIPS: Create New Collections & Communities, Pin Posts to Communities

'New Collection' Creation Tip: 

Creating new collections on the 'new' UI is not an obvious / intuitive step. This is how you create them: Click the COLLECTIONS link (LHS on the menu bar) then click YOURS tab (TOP). Then continue as before creating collections with the blank 'tile' just as you would on the classic interface.

Google+ says the new UI is simpler, better and G+ is right - the collections function better and looks better too. And as communities grow the potential to reach and interact with your global, target markets can be massive. Additionally Collections AND Communities are RESHAREABLE. Contrast this with Pinterest's boards which cannot be shared (at the time of writing).

“We’re starting to introduce a fully redesigned Google+ that puts Communities and Collections front and center,” director of streams Eddie Kessler said in a blog post. “Now focused around interests, the new Google+ is much simpler.”

Once you include SERIAL, viral content into your collections and communities the potential for these to become viral in turn...as a logical, chain reaction....could be strastospheric (no exaggeration)?? This also has implications for non-viral (less popular but perhaps important) content within such collections because now it will also enjoy a much bigger exposure than normal. So if you're a business you might wish to start strategising how to use these new features to your advantage...it's not too early to plan to make every post count!


'New Community' Creation Tip: 

Creating new communities on the 'new' UI is similar to creating Collections. Click the COMMUNITIES link (LHS menu bar) then the YOURS tab (TOP). Proceed with the "CREATE A COMMUNITY" tile - you can screen who joins you via the privacy link, edit to your heart's content (TOP RHS), manage members, change the cover image, tagline, and create & organise CATEGORIES. Your community 'folder' is rather versatile and is shareable. To date many communities / groups are growing rapidly. 

"PIN a POST" UPDATE: For your Communities you should be able to PIN any post to the top of the Community stream but that useful process (keep important annoucements, etc. above the fold) is not that obvious. Before you get to the dialogue box as shown below there are a couple of steps to take. View the Video below which I rustled up just for you, to demonstrate these Steps more clearly:

Google+ Announcement: Owners & Moderators can PIN Post to Top of Community Stream


Video Tutorial: How To PIN Your Post
or Any Post to Your Google+ Community Stream




You may notice that the steps are identical whether you are pinning your OWN post or OTHERS' post to your Community. The small difference is that when pinning your own post (on the final dialogue box) the PIN link sits at the TOP whereas it is the 4TH link from the top, when you do not own that post.
Note that your navigation / permissions / options to pin a community post could be different from mine (you can see how different these are if you compare mine with G+'s screenshot!). Yours could be exactly as is specified here: Google+ Help for Community, in which case, follow the latter.
Generally on the Net it is intuitive to reach for the TOP RHS when you wish to edit / access settings for most platforms and indeed on Google+ this area of a POST is where you can edit, delete, disable comments or disable reshares - if you are the owner of that post. (If you are NOT the owner then even when you click the "3 vertical dots" icon you will only have the option to mute the post or report abuse.)
It would appear that to access the PIN TOOL, we must first click the LEFT ARROW of the link of a Community Post which grants the owner / moderator permission to access the PIN POST command via the Drop-Down Menu from the 3-Vertical-Dots Icon (TOP RHS LINK) which is denied to other members of the Community. If you are not the owner or moderator no matter what you click, permission to PIN will be denied - that option simply won't surface at all for non-moderating members.

Screenshots to Illustrate the 3 Stages of Pinning a Post
http://www.surgeyourprofits.com/2016/01/google-tips-create-new-collections.html
 STEP 1: Click the LHS Arrow to Activate the TOP RHS LINK


 http://www.surgeyourprofits.com/2016/01/google-tips-create-new-collections.html
STEP 2: Click the TOP RHS LINK to See the Drop-Down Menu


http://www.surgeyourprofits.com/2016/01/google-tips-create-new-collections.html
STEP 3: Click the PIN / UNPIN POST Link to Complete the Action


 As a note of interest, at the time of writing it is NOT possible to pin a post onto a Collection.


Join SURGE SUMO Community To Increase Exposure & Opportunities



Friday, 20 November 2015

How to POST on the NEW GOOGLE+ Tutorial & Discussion


How To POST On NEW GOOGLE+ : Tutorial & Discussion

On 17 November  2015 Google relaunched Google + to focus on Collections and Communities.

 Posting on New Google+


The new changes mean that there are differences in looks and function between the old and new user-interfaces. The new Google+ profile / page before logging in consists of:
  • A larger, squarer header image 
  • A different menu on the LHS, which has
  • A link to COLLECTIONS at the top of the menu just below the HOME link* (an indication of its importance)
  • Immediately below the header you will find a row of 4 Collections* (its prominent location again indicating its importance)
  • A VIEW ALL link (top RHS) above the row of Collections leads to the entire stable of Collections when clicked.
  • Below the Collections are located the old Posts. 
  • After logging in find the COMMUNITIES Link immediately below the Colletions link (another important feature of Google+).
  • The Youtube tab is no longer available (an unfortunate but predictable fate).
  • The "Following" circle has been discarded. You can now post to individual people and businesses instead ie. can fine-tune very specifically who you share with, which is useful (ie. your posts can be as targeted - to the nth degree - as you wish!)

Posting on New Google+


Pros & Cons of the New UI:

  • The new Gogle+ appears simpler and leaner which is good news for mobiles (All roads lead to ROAM!)
  • The Reshare button is leaner. You can reshare to a larger number now especially if you reshare to circles and people - simultaneously and with NO limit in the number of circles AND people.
  • However you cannot reorganise your COLLECTIONS sequence the way you can, say, with your Pinterest pins within a Board. For large collections you may not be able to prioritise your content as well as you wish eg. keep your vip content 'above the fold', so it may require some strategic planning during the initial Collection creation stages?
  • Resharing posts (directly to Google+) is not as intuitive as before.
  • Additionally you have more steps (5) to execute each time you reshare to Google+:
  1. Click on the RESHARE icon (bottom RHS of the post)
  2. Then click on GOOGLE+ (on the 1st dialogue box)
  3. Click the LINK / DIAMOND icon (top RHS, 2nd dialogue box)
  4. Select DESTINATION (1 collection OR 1 community OR any number of 'circles' AND 'people') from the drop-down menu - see video below.
  5. Lastly click POST to post (or if not, cancel and discard).

The Plus 1, Comment & Reshare Links
Posting on New Google+
Where the Plus 1, Comment and Reshare Tools are Located


The Reshare Dialogue Box

Posting on New Google+
The Simpler, Leaner New Look of the Reshare Dialogue Box


To Revert Back To The Classic Google+

Posting on New Google+
Don't Like the Changes? Revert Back to the Classic Google+


#........................... A Special Mention of Collections & Communities ...........................#

'New Collection' Creation Tip: 

Creating new collections on the 'new' UI is not an obvious / intuitive step. This is how you create them: Click the COLLECTIONS link (LHS on the menu bar) then click YOURS tab (TOP). Then continue as before creating collections with the blank 'tile' just as you would on the classic interface.

Google+ says the new UI is simpler, better and G+ is right - the collections function better and looks better too. And as communities grow the potential to reach and interact with your global, target markets can be massive. Additionally Collections AND Communities are RESHAREABLE. Contrast this with Pinterest's boards which cannot be shared (at the time of writing).

“We’re starting to introduce a fully redesigned Google+ that puts Communities and Collections front and center,” director of streams Eddie Kessler said in a blog post. “Now focused around interests, the new Google+ is much simpler.”

Once you include SERIAL, viral content into your collections and communities the potential for these to become viral in turn...as a logical, chain reaction....could be strastospheric (no exaggeration)?? This also has implications for non-viral (less popular but perhaps important) content within such collections because now it will also enjoy a much bigger exposure than normal. So if you're a business you might wish to start strategising how to use these new features to your advantage...it's not too early to plan to make every post count!


'New Community' Creation Tip: 

Creating new communities on the 'new' UI is similar to creating Collections. Click the COMMUNITIES link (LHS menu bar) then the YOURS tab (TOP). Proceed with the "CREATE A COMMUNITY" tile - you can screen who joins you via the privacy link, edit to your heart's content (TOP RHS), manage members, change the cover image, tagline, and create & organise CATEGORIES. Your community 'folder' is rather versatile and is shareable. To date many communities / groups are growing rapidly. 

"PIN a POST" UPDATE: For your Communities you should be able to PIN any post to the top of the Community stream but that useful process (keep important annoucements, etc. above the fold) is not that obvious. Before you get to the dialogue box as shown below there are a couple of steps to take. View the Video (continued NEXT POST) which I rustled up just for you, to demonstrate these Steps more clearly: CONTINUED NEXT POST >

Google+ Announcement: Owners & Moderators can PIN Post to Top of Community Stream


CONTINUED NEXT POST >

Join SURGE SUMO Community Here To Reach / Engage More



 #......................,,,......................... End ...................................,,,............#



Video Tutorial: How To Post On The New Google+



Posting Tips - Refer to the Video Above:
  1. By default when you POST, the destination of your new post is the stream you last posted to eg. if your last post was to "Breaking News" collection, then ditto for the new post. 
  2. Click the "POST" icon (red circle white pen icon, bottom RHS) to call up a post dialogue box
  3. Then click the destination link (top RHS of dialogue box) or the diamond icon next to it to select your new destination, 
  4. Select your destination/s, then click DONE (top RHS) (only appears for circles and people).
  5. It will take you back to your posting dialogue box, ADD / EDIT your post (optional)
  6. Then click POST to post.
 
Resharing on Google+ Tips (Recap):
  1. Click on the RESHARE icon (bottom RHS of the post) then
  2. Click on GOOGLE+ (1st dialogue box) (or to Facebook, Twitter - straightforward).
  3. Click on the LINK / DIAMOND icon (top RHS - 2nd dialogue box)
  4. Select DESTINATION (1 Collection OR 1 Community OR any number of Circles AND any number from "PEOPLE" - previously aka "Following" circle) from the drop-down menu.
  5. Lastly, click POST to reshare the content. Or cancel and discard.
  6. Note that posting and resharing are similar, the posting dialogue box is replaced by the social media dialogue box when you reshare content.

Conclusion:

Google+ elves were onto something when they launched Collections and Communities. We could be on the cusp of something big.... So WIIFU (variation of WIIFM)? I'll share my 2-cents with you in my coming post, so watch this space. In the meantime warm wishes for the Holiday Season and a Merry Christmas to You and Your Family!



Further Reading:

Related Reading:

Monday, 28 September 2015

Wednesday, 12 August 2015

Are You Leaving a Fortune on the Table?

Are you a local business in a specialised, service niche where you are the middleman connecting suppliers to end-users, who is in the habit of leaving change on the table?

It's hard to know how much you're leaving if you don't even know you're leaving change on the table in the first place.

http://www.surgeyourprofits.com/2015/08/are-you-leaving-fortune-on-table.html
Leaving Small Change On The Table?
If you have been blissfully unaware that you constantly leave change, and maybe even the whole wallet, on the table then it's time to take a close look to see why or how you overlook hot leads or prospects even when they are right under your nose! Then formulate a plan to fix this flaw in your business plan. The amount of loose change you leave behind could amount to a fortune over time. What's worse, once you lose these prospects to highly-motivated competitors the loss could be permanent.

You might ask, and rightly too, if you were blissfully unaware of the existence of qualified prospects right under your nose in the first place, then how did you come to the realisation that they were leaching away? Perhaps some of these prospects took the initiative to followup with you when they did not hear from you further, after your initial call. They ended up your clients, not because of your sales effort, but because of their persistence to enlist your service! Note, this state of affairs if you are one of the very few fish in a new or juvenile pond won't last once the competition in your market grows and capture more and more (of your) market share.

If that is what has happened to you in the past then you can benefit from this experience hugely by being open-minded and attuned to what is happening around you and learning quickly from this to improve your work / business practice so that you don't lose anymore hot prospects this way.  

It is easy enough to become complacent thinking that there will be little, if any, competition because you are operating in a specialised niche after getting an early headstart, but in a booming market, and a reasonably buoyant economy, where copious cashflow is the hallmark of your business niche, then expect the competition to be hot on your heels.

It's not difficult to conduct a quick market survey to see just how far behind or...ahead! your competition is and how much market share they are gaining. If your market share has not increased or increased significantly even though you have been around much longer than your competition who has rapidly gained more clients than you in a relatively short period, then you could be in trouble.

You might want to evaluate:
  1. Your Sales Pitch (ask for feedback) - you could be fine here, especially if prospects pursue you despite your failure to follow up or close.
  2. Your Sales Close - so you did a great sales presentation but did you ask for their business at the end of your presentation? If not, why not? (You've expended time, energy and "change" explaining your business well and then...at the end of your presentation you just hung up?)
  3. Your Alternate Close - If you did not ask for the sale did you close in other ways eg. an appointment to call them again or to meet face-to-face, etc.? Basically your 'plan B' close. Anything that will give you another chance to woo your hot lead?
  4. Your Lead Capture - Did you ask for their phone number, email address, etc. so you can contact them again?
  5. Your Follow-Up - After you hung up did you attempt to call your prospects again as a follow-up? The money is in the follow-up as most prospects do not buy on their first encounter with you. As a general rule the longer you take to follow up the colder your once-hot prospects become. 48 hours is the max before they become stone-cold.
  6. Qualifying Your Prospects - On the supply-side, were you even aware your prospects were lava HOT? Did you notice the buying questions eg. could they leverage your sub-contractors if they became your clients? And other positive, problem-solving signals eg. suppliers proposing solutions (such as becoming your client) to meet the specific needs of end-users' unfulfilled requirements that you happened to mention to them?

    Did you miss these red-hot clues? Did you fail to connect the dots? In this case you could have secured your supplier client AND your end-user client in one go. You would have MISSED if you did not follow up immediately, let alone, after 2, 5 or 7 days! Was it the PROSPECT that called you after one week of silence from you? If that's the case then how many of these prospects slipped away for good? ie. made enquiries elsewhere, then signed up with another agency and never called you again?
  7. Market Share - the onus is upon you to close, if you don't close immediately it's up to you to do follow-ups until you make a sale or otherwise. If you are not doing this consistently and / or if the prospect has to pursue you to close then ultimately you will leave a fortune and a LARGE market share on the table for your competitors. They could be closer on your heels than you imagine especially if you are operating in a cash-rich niche. A cash-rich business that requires next-to-NO capitalisation is king, especially in uncertain, economic times such as this and will very quickly attract many, hungry diners to nibble at, or swallow whole like ravenous pythons, this very tasty pie!
  8. Post-Sales Tip - Congratulations if you did not let prospects slip away when they enquire about your service. But signing up with you is NO guarantee that they will remain with you indefinitely. In fact your work has only just begun. You now need to demonstrate that you can deliver, that your word is congruent with your actions and you offer VALUE, well above what the competition offers. Often there is a tendency to slacken the pace after the contract has been signed but that's a wrong move - you are being scrutinised. (Any entrepreneur worth their salt should not hesitate to drop a paid service that does not perform, therefore it's important on their part to manage their managers well!)

    You on the other hand should strive to be ethical (don't ever claim to do work that you have not performed because you will be caught out by the more savvy or diligent clients - someone is bound to check up on you) and do work very hard to keep that precious trust because once you lose it your clients will leave you fast. And they will spread the "F" (fail) word by word-of-mouth to 20 other people and a ton more via social media. In a niche market within a small pond, your brand is vital to your long term success, especially if you're a small operator.

    Generally, internet marketers are good at capturing leads and closing well. By contrast, it's the local, small to medium-sized businesses which make up 80% of a free market economy that frequently do not have the time, resources or know-how to optimise results (capture maximum leads and sales) from their sales and marketing effort and budget (if they have one). Therefore if you address this issue thoroughly (not leaving change on the table) you will gain an unfair advantage over the rest of the competition. Add to this sales and marketing strategy the dedication to excellence and outstanding customer service and you will be assured of the Lion's Share of this very meaty pie for a long time to come!

    Top Dog (Top Dollar) Tip: To be the dominant player in a new niche / market, first come is first served plus you need to rapidly secure a dominant market share before the competition muscles in. Once entrenched it will be difficult to oust you from this top dog position unless you stuff up badly and / or become too complacent. If you are already in this position, enjoy your laurels but don't rest on them for too long. On a positive note, if competition is fierce you know you did well...so far, because you've correctly picked a lucrative niche!

    Note: You can apply these ideas to both offline and online businesses as the general principles are the same. Moreover applying both offline and online S&M tactics, viz. an omni-channel, marketing strategy, to a bricks-and-mortar business can only maximise your revenue as you're not leaving any S&M stone unturned.


    Sunday, 24 May 2015

    Why Good Unique Content Needs to Die (Reshared By Surge Your Profits)

    'Why Good Unique Content Needs to Die' - Whiteboard Friday
    A Discussion About When 'Good Unique Content' Is Less Than Good or Unique


    • Introducing "content quality scale" - what is it?

    • About the "10X" factor, Panda invasion...

    • How do you create this "10X" content?

    • 6 questions to ask when creating 10X content

    • Your views about the CQS and 10X concept?

       

    Wednesday, 13 May 2015

    How to CREATE GOOGLE+ COLLECTION: Tutorial & Discussion

    TUTORIAL & DISCUSSION on GOOGLE+ COLLECTIONS

    http://www.surgeyourprofits.com/2015/05/tutorial-discussion-how-to-create.html


    On 1st May 2015 GooglePlus posted its first tweet (after 4 years of silence) then on 5th May it launched its most major GooglePlus update in months, viz. GooglePlus COLLECTIONS.

    This feature allows you to collect and organise your posts into whatever categories you desire.

    Some people have gone to town with this and have created a ton of collection folders already!

    Monday, 6 April 2015

    Google's Mobile-Friendly Ranking Algorithm Update 21 April 2015

    Main Points to Note Regarding Google's Mobile-friendly Algorithm Update on April 21, 2015

    http://www.surgeyourprofits.com/2015/04/googles-mobile-friendly-ranking.html

    Google's mobile-friendly algorithm runs on real-time on a page-by-page basis, meaning as owners, you can update your webpages anytime, one page at a time, logically starting with pages or whole sites that have not yet been mobile-optimised. This means that you can correct any errors that prevent you from being mobile-friendly straightaway and as soon as Google registers the change your site will begin to benefit from this new, algorithm change (ie. no lengthy delays to see an improvement in the mobile-friendly ranking of your pages). Click on the link above to find out more...

    Sunday, 22 March 2015

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